The book “Innovazione a tutto gas!” (innovazioneatuttogas.it) (title translation: Innovation Full Throttle!) has introduced a new fresh way to look at innovation inspired by the past, present and future of Motorsport.
Now the time is right to develop all of this on an international stage with the same fresh managerial approach mixed to new anecdotes and real life stories told by their direct protagonists. All of this linked in many ways to the global pulsing hearth of Motorsport and Automotive. Stay tuned to follow the fast development of a new book leading all of us to innovate… the faster and faster way! … 😉
A section of the book focuses on the concept of innovating by ‘doing more with less’; this is exactly the philosophy that brought bodywork craftsman Ugo Zagato (he started his shop in Milan in 1919) to concretely implement new ways to build automobiles for brands such as Lancia, Alfa Romeo, Fiat, Bentley etc. since the first decades of the last century. This construction philosophy would be ahead of its time even in terms of racing cars: limit weight and focus on improving overall aerodynamics. All of this much sooner then the British racing manufacturers begun to focus on these factors.