On May 16th 2019, the first edition of the Motor Valley Fest has begun with a conference held in Modena at municipal theatre named after Luciano Pavarotti. The Conference, focusing on the future of automotive, has featured a round table by the top management of the companies that traditionally represent the backbone of the Motor Valley: Ferrari, Lamborghini, Maserati, Ducati, Dallara and other automotive specialists.
The topic has been introduced by a research elaborated and presented by McKinsey & co. Here the contents relevant to such research Automotive revolution, perspective towards 2030 and Race 2050 – A vision for the European automotive industry
The round table debate has focused on debates relevant to electric vehicles overall actual impact on reducing environmental pollution and mostly ways in which synergies can be created among companies, universities and public entities in order to generate the necessary structural dynamic changes within the industry.
As Mr.Pontremoli, Dallara CEO, has summarised well, the Motor Valley has unique opportunities within these changing contexts: “No longer the dynamics are simply the ones of the bigger fish eating the smaller one; today is the fast fish that beats the slow one, and we are fast by default”.