Riccardo was present at the Minardi Day 2021 edition. The MindUP method was born in the world of motorsport: Lorenzo Baldassarri (MindUP co-founder with Riccardo) developed the protocol by working with one of the current most highly rated drivers in Formula 1 during his formative karting years.The motorsport roots give substance and practicality to the MindUP method: data driven, performance focused.
MindUp methodlogy has been shaped, tested and refined in the Motorsport field, karting in particular. We have ensured the expression of top talent by liberating energies, focus and emotions to positively and consistently boost it.
Our data driven method generates a solid parallel with the data driven learning and improvement that is by now is integral part of driver training beginning with the early stages of an unfolding career.
For this reason Lorenzo and Riccardo have visited the South Garda Karting track in Lonato to meet very young drivers talents to concretely support a methodical, data driven, approach to an integrated way to manage and develop mental trainng for high level consistent performance.