Bruce McLaren not only was (and still is at statistical record), one of the youngest F1 talents and winners; he was the last F1 driver to win a Grand Prix driving a car carrying his name and developed also thanks to his engineering degree and skills. Besides that he was also an ambitious successful motorsport entrepreneur winning key races and championships in Europe and the USA while competing in several categories with his own cars at the same time and even making his very own road supercar prototype. Too bad that all of this ended tragically too soon. Yet is legacy lives on strongly. This book tells a behind the scenes story about it all.
During Austosport International 2020 (NEC Birmingham, UK) Riccardo Paterni (RPM VP Business Development), Dr Tim Angus (RPM Board Advisor and UK Representative), Giorgio Casolari (RPM VP Network Develpment) and Nicoletta Visconti (Pistal Racing CEO) met members of Coventry University’s Centre for Business in Society, which incorporates key individuals with world leading motorsport industry research expertise, including Professor Nick Henry , Dr Tim Angus himself and Dr Kevin Broughton. It has been very interesting and valuable to learn first hand about motorsport business roots and growth dynamics from the people that originated seminal research in the field twenty years ago and have been reviewing them since. RPM has close linkages with Coventry University and has strenghen them for the purpose to shape and sustain growth strategies for the network and its members within a motorsport business scenario in marked evolution.