A HISTORIC ITALIAN MOTORSPORT BRAND COMES BACK WITH A TECHNOLOGICALLY ADVANCED SUPERCAR

As Synergy Pathways it is our pleasure to contribute to this project by Taraschi Automobili. Its focus is to revive the historic Taraschi brand through a technologically advanced supercar expressing the unique design and technological traits that made of Taraschi a successful brand in racing during the 1950s and 1960s and still nowadays affirms its presence in international historic racing.

Taraschi Giaur 750 Sport, 1952

The very limited edition supercar bears the name of the late founder of the brand, Berardo, and it has been a pleasure to listen to his son, Tazio Taraschi, articulating many anecdotes that have made the history of the brand unique in its essence and have generated a legendary heritage fuelled by the lengthy racing pedigree.

The prototype of the Taraschi Berardo has been presented during an exclusive preview within the charming and inspiring premises of a medieval castle ( Castello di Modanella ) and a closed-doors drive test at the Magione race track involving a selected group of automotive collectors coming from India.

The Taraschi Berardo will be officially presented in early 2019.

( more pictures regarding the events at this link )

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Driven by people; fuelled by passion

“Driven by people, fuelled by passion: advanced technology to engineer a fast changing future”; this is not simply a statement that characterises the identity of a company: it represents the essence of a unique mix of researched and applied technical know-know in Motorsport and high performance engineering guided by synergic visionary teamwork. This is YCOM , an Italian based engineering and prototyping organisation with extended global roots and reaches.

The company recently celebrated 10 years of activity within a unique setting (a classic cars and bikes museum and auction space: Ruote da Sogno) at the presence of an audience of fans (customers, suppliers, friends) and famed professionals coming from several parts of the world (some of them legendary people that have set the development paths of the field for decades through their visionary talent and still influence it in meaningful ways as for example: Gian Paolo Dallara and Mauro Forghieri.

 

When innovation is driven by efficiency 

YCOM’s story is ingrained within the dynamic traditions of innovations rooted in Motorsport and high performance engineering that have characterised the last 10 years of innovation generated at first in Motorsport and then progressively reaching automotive mass markets in several segments.

Nicola Scimeca and Mario Saccone , YCOM co-founders, have shared with the audience the highlights of 10 years remarkably intense and rich of relevant projects. Projects that have demonstrated the high level of respect and consideration that the company has been able to conquer, retain and multiply through projects commissioned by (and developed in partnership with) key Motorsport and automotive brands.

YCOM is a classic case-study to represent the relevance and reach of technological Italian Small and Medium Enterprises that are leveraging their growth on the development and application of their unique know-how to clients project.

The difference that they make is generated by a visionary application of know-how focusing on innovative solutions to constantly improve performance; solutions that hinge on talent that has been nurtured progressively within the company. YCOM projects are characterised by a marked level of overall efficiency on execution relevant to the innovative projects they tackle.

On these basis YCOM is set to strengthen and increase its presence and reach in in meaningful and lasting ways.

 

Videos about #YCOM10years

Event short video: https://www.facebook.com/Ycomposite/videos/1129507363868523/

Event complete video: https://vimeo.com/293103441

Introduction video: https://vimeo.com/292507846

Video Italian Stig: https://vimeo.com/293304283

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A PRAGMATIC APPROACH TO BUSINESS DEVELOPMENT IN INDIA FOR ITALIAN SMALL AND MEDIUM ENTERPRISES

On July 13, 2018 at the Florence headquarters of Bank Monte dei Paschi di Siena has taken place a seminar focusing on business development in India. 

Several presenters have outlined opportunities of concrete action targeted to generate actual business set to steadily develop in the mid to long term: financial tools featured by relevant institutions set to meet the various projects and organisational needs ( Mario de Luca Head of Monte dei Paschi Foreign Trade ,  Pietro Petrucci Head of SACE Tuscany,  Francesco CastaldelliInvestment Manager at SICI ) as well as technical tools and approaches to execute business development in pragmatic ways specifically towards the unique socio-economic and cultural context of India ( Pierpaolo Vannucci  Founder and Partner at Vannucci and Associates together with Samit Naik , in remote connection from Mumbai and Riccardo Paterni  , both co-founders of Synergy Pathways). 

The seminar has also featured a presentation by Pietro Riccomini CEO of Bionatura; the company is currently focusing on the entry and development of in the Indian market. The session has been closed by Shyam Chand Director of the Commercial Section at the India Embassy in Rome pointing out several areas of joint business connection and development India – Italy.

It has been a pleasure to be part of this synergising way to illustrate an integrated pragmatic model to business development towards India. Throughout the presentations it has been evident, from several perspectives, that Italian companies have tangible opportunities to understand, embrace and develop towards a market that offers remarkable opportunities of growth.  

At this link pictures of the seminar.

At this link a video summarising the seminar (in Italian).

Here below the downloadable program of the seminar along with some pictures from the event.

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The Italian Motorsport Industry Ecosystem networks

On June 28th 2018, several companies from the Italian Motorsport Industry have gathered to proceed in structuring a meaningful network aiming to enhance the value generated by the Italian Motorsport Industry ecosystem towards global opportunities. 

The industry know-how needs to be fully valued within global projects regarding several fields: motorsport constantly evolving needs, automotive rapidly changing and evolving scenarios, as well as aerospace, defence, biomedical and other fields that can benefit from research & development generated by Motorsport companies and their capabilities to accelerate innovation processes.

The companies involved were SMEs (Small and Medium Size Enterprises), larger multinational corporations and global entities that are channelling and leveraging investments involving the ecosystem.

The meeting was held at the facilities of one of the companies, YCom in Collecchio Parma (future meetings are also going to be held at facilities of member companies in order to stimulate practical ways to synergise activities) and represented a sought-after follow-up to a conference that was held in Rome last April in which opportunities and methods of business development for the Italian Motorsport ecosystem were outlined and debated (see article Il Motorsport Italiano Fa Sistema for an overview of that meeting).

The network is now rapidly proceeding to structure itself while aiming directly to fulfil the action items agenda agreed upon. Activities are being implemented to stimulate deeper knowledge among the companies part of the network in order to facilitate synergies targeting international growth opportunities.

Self-knowledge to fully leverage on the own assets, focus on developing far reaching synergies and determination for practical concrete action, represent three key traits shared within the network. Stay tuned for updates … 

#motorsportItalia

(other pictures relevant to the meeting available at this link)

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Le Mans 24 Hours Innovation Edge

In business terms innovation has become a buzzword; it seems that everything needs to be innovative in order to succeed generating sustainability and growth: products, services, overall business models. In reality sustainability and growth are not simply linked to a commonly shared concept of innovation (innovation means to be creative, to think and act in original ways), rather innovation that generates results is more complex in its foundations (innovations has its roots in applying original thinking that actually achieve desired results: ineffective original thinking is simply creative, not innovative). Any company that truly thrives on innovation understands and applies this consideration as a matter of fact.

Recently I  have had the opportunity to spend some intense hours in the unique setting of the Le Mans 24 hours as a fascinated enthusiastic spectator from the grandstands as well as from the pits and paddock. It is the pits and paddock perspective that has made me associate Le Mans’ overall context to a continuous search for the actual innovation described above.

It is a given that technological innovation, developed within regulations boundaries, determines a key competitive advantage mostly within a race characterised by the integrated focus on extreme performance and extensive endurance. It is not a given to realise that such sophisticated technology totally depends on the human factor’s synergised actions in order to achieve concrete and consistent results (and the human factor comprises everyone: management, engineers, drivers, mechanics, support staff).

In these terms the 24 Hours of Le Mans exemplifies at best the innovation edge represented by Motorsport because of its unique characteristics and complexities. In fact, innovation is not simply a matter of research and development, it is also a matter of finding original practical solutions to make them work and manage emerging challenges. Action within Le Mans pits effectively represents these concepts and certainly some of the extemporaneous solutions that arise from the unique mix of technology and human factor find further refinement and elaboration after the race and become sources of further research and innovation. All in all this can concretely generate an innovation mindset widespread within the racing team and the overall Motorsport organisation.

Three key factors

From this perspective, Le Mans 24 hours’ innovation edge inspires some observations that can be quite useful for any organisation that concretely and consistently wants to grow leveraging on pragmatic innovation. Three key factor surface in a distinct way: a) the need for total synergic organisational interdependence ; b) the need for structure in order to be fast and dynamic towards the achievement of the set goal ; c) the realisation that any detail, no matter how trivial, counts and it can make the difference towards the affirmation of innovative practices.

Synergic interdependence means that effective innovation depends upon the professional integrated effort of any single role (drivers, management, engineers, crew members; everyone has a direct essential influence on manifesting actual innovation). Organisational charts with defined roles and responsibilities are on evident display in Le Mans’ pits where effective action and effective solutions require no hesitation and cannot afford effort overlaps. It all hinges on a consistent overall focus on any detail: an original solution will remain at the creative level until all details involved into it line-up towards an actual effective result turning creativity into actual innovation.

To understand what actual innovation is, and the actual complexities it involves, an inside look to the 24 Hours of Le Mans can represent a source of pragmatic inspiration to any company in any field.

(by Riccardo Paterni, article already published on June 25th 2018 in WinningFomula.io)

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MOTORSPORT TAKES CENTER STAGE AT AN INTERNATIONAL CONFERENCE ON KNOWLEDGE MANAGEMENT AND INNOVATION

On June 20th 2018 Motorsport has taken center stage within an international knowledge management conference (KM2018) organized by the International Institute of Applied Knowledge Management and held at the University of Pisa.

Riccardo Paterni (co-founder of Synergy Pathways) together with Francesco Sedea (co-founder and General Manager of Aviorace) and Giovanni Delfino (founder and CEO of Autotecnicamotori Motori) outlined the unique ways in which the Motorsport Industry applies and develops its know-how enabling its sharing in other industries and the efficient and effective acceleration of innovation.

Thanks to the organizers and partecipanti for giving us this opportunity to show enlightening perspectives on how Motorsport contributes to create value in racing and beyond. Much more to come about these topics, stay tuned…

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Visiting AutoChina 2018 in Beijing

I have attended the opening day (April 25th) of the AutoChina 2018 auto show in Beijing. The sector is more dynamic than ever in China: set to have one of the global leadership position not only in operational but also technological ways necessary to ensure product efficiency, performance, reliability and overall appreciation within an Electric Vehicles framework that is booming.


(AutoChina 2018 blog)

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IL MOTORSPORT ITALIANO FA SISTEMA (The Italian Motorsports Nets)

Il 13 aprile scorso una significativa rappresentanza del Motorsport Italiano si è data appuntamento a Roma, presso il NOVOTEL EUR, per il primo incontro dell’Associazione Motorsport Italia in occasione del primo ePrix di Formula E nella capitale.

L’obiettivo dell’incontro è stato raggiunto: riscontrare interesse, argomenti e condizioni per poter sviluppare sinergie strutturate nel settore e supportarne costruttivamente la crescita organizzativa allo scopo di cogliere e generare opportunità di espansione a livello nazionale e internazionale (altro…)

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MOTORSPORT: BACK TO THE FUTURE FROM ITS ELECTRIC ROOTS

Credits CNN International

During the last few months electric motorsport has made several headlines: announcements of new series (among others several, and the number keeps rising: support series to the MotoGP, GT series, Global RallyCross Challenge); technical and commercial upgrades of present ones (see Formula E); new record seeking challenges in classic racing venues (see for example the VW prototype and the Pikes Peak hillclimb).

We have come to associate electric motorsport to something innovative and futuristic; in actuality it is thanks to electric power that performance has begun to be associated with the emerging newly born field of automotive at the end of the 1800s.

On December 18th 1898 the French Count Gaston de Chasseloup-Laubat was the first protagonist of an officially recorded (altro…)

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