On March 25, GO TO MARKT, a meeting dedicated to developing opportunities in the German market, was held at RPM Italia’s headquarters in collaboration with the Italian-German Chamber of Commerce (AHK Italien).
This opportunity for direct and practical discussion involved network companies and external participants, with the aim of exploring scenarios, dynamics, and methods of accessing one of the most structured and competitive markets in Europe.
Germany: A Key Market for High Performance
The meeting focused on some of the most strategic sectors for RPM companies:
- railway
- aviation
- aerospace/space
Areas in which technology transfer from motorsports (and beyond) represents a concrete lever for creating value and positioning in new industrial sectors.
Germany confirms its position as an advanced ecosystem, characterized by strong integration between industry, research, and institutions, but also by access dynamics that require preparation, credibility, and in-depth knowledge of the local context.
Beyond Opportunities: How to Enter the Market
Thanks to the contribution of Sebastian Euchenhofer (AHK Italy) and the leadership of Riccardo Paterni (RPM), the discussion developed on a concrete level, going beyond the simple analysis of opportunities.
At the heart of the discussion:
Methods of entering the German market
Sociocultural differences and business approach
Local players’ expectations in terms of reliability, continuity, and expertise
A clear vision emerged: entering Germany requires a structured positioning and a long-term strategy, supported by solid relationships and a distinctive value proposition.
The active participation of those present – ??including operators external to the RPM network – helped spark a concrete debate, with insights destined to translate into developments in the short, medium, and long term.
An ongoing journey
The initiative is part of RPM’s broader commitment to supporting network companies in their internationalization journeys through opportunities for qualified discussion and access to specialized expertise.
GO TO MARKT represents a further step in this direction: not just market analysis, but also the development of tools and relationships to effectively address them. This is also directly related to the guided tours of German OEMs we discussed during the RPM General Assembly.
