A section of the book focuses on the concept of innovating by ‘doing more with less’; this is exactly the philosophy that brought bodywork craftsman Ugo Zagato (he started his shop in Milan in 1919) to concretely implement new ways to build automobiles for brands such as Lancia, Alfa Romeo, Fiat, Bentley etc. since the first decades of the last century. This construction philosophy would be ahead of its time even in terms of racing cars: limit weight and focus on improving overall aerodynamics. All of this much sooner then the British racing manufacturers begun to focus on these factors.
