MindUP at the Historic Minardi Day 2021

Riccardo was present at the Minardi Day 2021 edition. The MindUP method was born in the world of motorsport: Lorenzo Baldassarri (MindUP co-founder with Riccardo) developed the protocol by working with one of the current most highly rated drivers in Formula 1 during his formative karting years.The motorsport roots give substance and practicality to the MindUP method: data driven, performance focused.